Sr. Design Director at the frog Innovation Team, where I lead the Digital Product Design and Delivery team, helping clients define strategies, bringing early ideas to market, and driving collaboration with users, businesses, POs, and implementers.

In my 20 years of experience in Product Design Innovation and User Experience, I have delivered compelling products to global clients across various industries including telecommunications, media, insurtech, financial services, and healthcare.

Since 2004 I have participated in teaching activities at Politecnico di Milano, SUPSI, and IED.
Currently Assistant Professor at the Interaction Design course of Politecnico di Milano, Design Faculty.

Working experience

  • 2020 – Present: Design Director at frog, Milano

    On programs, I’m accountable for team management, design guidance, and overall delivery quality for long-term global engagements, bringing to life innovative products and services, from vision to execution.
    I lead multidisciplinary teams composed of designers, researchers, and developers, following an end-to-end process that begins with a deep understanding of business goals and strategies, builds on user needs and insights, and ends with an integrated product delivery.
    I am an active contributor to the business development for the Frog Innovation Team. I maintain long-term relationships with client stakeholders, seek out business opportunities, and shape the studio’s growth strategy.
    As team lead and people manager, I am responsible for the day-to-day operations of the frog Innovation Team. I’m directly responsible for people and design culture growth, as well as hiring and retaining a talented, diverse and inclusive team of designers.

  • 2017 – 2020: Principal Interaction Designer at frog, Milano

  • 2010 – 2017: Interaction Designer at frog, Milano

  • 2008 – 2010: Interaction designer at Itsme (Startup), Milano

    Interaction designer and researcher at Itsme, a startup that aims to design and launch a new open-source operating system, replacing the current desktop metaphor with a new interaction model named “Stories and Venues.”
    I was in charge of defining the new Itsme OS functionalities and specifying the development requirements. Furthermore, I played an active role in coordinating interaction design, tech development, and communication teams.

  • 2007 – 2008: UI Specialist at H3G, Milano

    Interaction designer in charge of UX and UI design within the H3G Product Development Team, the team responsible for both the software and the physical design of the H3G own line of mobile phones. I had the opportunity to work with engineers and designers from LG, BenQ, ZTE, and Huawei, securing the quality of the final output and supervising the consistency across the different vendors’ software platforms. Furthermore, I followed the UI customizations for H3G of the different handsets in its portfolio.

  • 2007: Freelance activity

  • 2006: Interaction designer at Jamba GmbH, Berlin

    Interaction and UI designer within the Jamba Music Team, the team responsible for the Jamba Music client design and development, the first ever music rental services in Europe, available on both PC and mobile feature phones (Symbian S40 and S60, Windows Mobile, UIQ, J2ME).

  • 2005: Freelance activity

  • 2004: Internship at Total Tool, Milano

Teaching experience

  • 2016 – Now: Politecnico di Milano, Design Faculty

    Assistant professor at the Interaction Design course (Laboratorio di Sistemi Per l’Interazione)

    Prof.: Roberta Tassi, Gianluca Brugnoli, Fabio Sergio.

  • 2014: Istituto Europeo del Design, Master in Brand Design

  • 2013: SUPSI, Master of Advanced Studies in Interaction Design (MAIND)

  • 2013: Istituto Europeo del Design, Master in Brand Design

  • 2009: Domus Academy, Master in Business Design

  • 2008: Istituto Europeo del Design, Master in Graphic Design Management

  • 2007: Istituto Europeo del Design, Master in Graphic Design Management

  • 2004 – 2009: Politecnico di Milano, Design Faculty


  • 1999 – 2005: Master’s degree of Industrial Design, Communication Design, Politecnico di Milano, Milano,Italy.

  • 2002 – 2003: I Studied at Fachhochschule Hannover, Hannover, Germany, as part of the Erasmus International Exchange program.

  • 2002: Course in Typographic Design by the CFP “R. Bauer”, Milano,Italy.