Design Director passionate about bringing to market meaningful experiences to enhance user’s everyday life. 

In my 15+ years of experience with Product Design Innovation and User Experience, I have delivered effective products for a wide range of global clients across different industries, as telco, media, insurtech, financial services, and healthcare. 
Since 2004 I have participated in teaching activities at Politecnico di Milano, SUPSI, and IED. 
Currently Assistant Professor at the Interaction Design course of Politecnico di Milano, Design Faculty.

Working experience

  • 2020 – Present: Design Director at frog, Milano

    Team and project creative direction in long-term global programs designing innovative products and services.
    I lead multidisciplinary teams composed of designers, researchers, and developers, following an end-to-end process that starts with the deep understanding of business goals and strategy, builds on user needs and insights and ends delivering the product on the market. During my experience at frog design, I have had the opportunity to design for a wide variety of industries and platforms.
    As a manager, I’m directly responsible for people growth and design culture in the Milano studio, as well as hiring and retaining a talented, diverse, inclusive team of designers.

  • 2017 – 2020: Principal Interaction Designer at frog, Milano

  • 2010 – 2017: Interaction Designer at frog, Milano

  • 2008 – 2010: Interaction designer at Itsme (Startup), Milano

    Interaction and designer and researcher at Itsme, a startup company, aiming to design and bring to market a new open-source operating system characterized by a different interaction metaphor based on the concept of “Stories and Venues”.
    I was in charge of defining the new Itsme OS features and specifying requirements for the development. Furthermore, I was responsible for the coordination between interaction design, tech development, and communication teams.

  • 2007 – 2008: UI Specialist at H3G, Milano

    In charge of UI definition within the H3G Product Development Team, the team responsible for both the software and the industrial design of the H3G own line of products.
    I was in charge of defining both the UI of MOMO Design branded devices, supervising the consistency across the different vendors’ sfotware platforms. I had the possibility to work together with engineers and designers from LG, BenQ, ZTE, and Huawei. Furthermore, I followed the UI customizations for H3G of the different handsets in its portfolio.

  • 2007: Freelance activity

  • 2006: Interaction designer at Jamba GmbH, Berlin

    Interaction and graphic designer within the Jamba Music Team, responsible for the Jamba Music client design and development, the first music rental services in Europe, available on both PC and mobile feature phones (Symbian S40 and S60, Windows Mobile, UIQ, J2ME).

  • 2005: Freelance activity

  • 2004: Internship at Total Tool, Milano

Teaching experience

  • 2016 – Now: Politecnico di Milano, Design Faculty

    Assistant professor at the Interaction Design course (Laboratorio di Sistemi Per l’Interazione)

    Prof.: Roberta Tassi, Gianluca Brugnoli, Fabio Sergio.

  • 2014: Istituto Europeo del Design, Master in Brand Design

  • 2013: SUPSI, Master of Advanced Studies in Interaction Design (MAIND)

  • 2013: Istituto Europeo del Design, Master in Brand Design

  • 2009: Domus Academy, Master in Business Design

  • 2008: Istituto Europeo del Design, Master in Graphic Design Management

  • 2007: Istituto Europeo del Design, Master in Graphic Design Management

  • 2004 – 2009: Politecnico di Milano, Design Faculty


  • 1999 – 2005: Master’s degree of Industrial Design, Communication Design, Politecnico di Milano, Milano,Italy.

  • 2002 – 2003: I Studied at Fachhochschule Hannover, Hannover, Germany, as part of the Erasmus International Exchange program.

  • 2002: Course in Typographic Design by the CFP “R. Bauer”, Milano,Italy.