830 Sign, under contruction page

higui — Mon, 22 Jun 2009 13:37:55 +0000

830 Sign is an italian fashion company based in Verona. It made its international debut with a collection of men’s and women’s Italian cashmere and denim.
After a work of definition and refinement of the brand visual identity, we developed a first “under construction” page in order to show the very first cashmere and denim collection. Logically, this website has to grow.

View website: ~~www.830sign.com~~, Local copy

Home view

Zoomed in view

Itsme concept evaluation

higui — Wed, 15 Oct 2008 12:50:59 +0000

Concept evaluation is an important part of the interaction design and development process of Itsme workstation. It allows the user to be a part of our design and development process.
We were currently in the initial design phase of Itsme workstation, while moving towards the development phase we thought was important to gather users precious feedback to be able to deliver the best to fit their needs.

We created, in collaboration with the Communication Science Department of Siena University, Interaction Design area, four different scenarios to be presented to the audience responding to the target users.
The scenarios explore the key aspects of interaction with Itsme by illustrating everyday life excerpts of four user profiles (i.e. the personas):

Carola – creative professional
Livio – professor
Sara – entrepreneur
Gianni – manager

After having looked at the scenario the users were asked to fill in a questionnaire with 6 questions and a blank field to add free comments. Furthermore, whenever possible, in depth interviews have been conducted.

Itsme Conept Evaluation was presented during the Smau held in Milano and the Festival of Creativity held in Florence, in October 2008. After the events was reproposed as online version on the Itsme website.

Itsme Conept Evaluation is developed in Adobe Flash, the scenarios consist in four short streaming clips and, both in events and online version, feedbacks are gathered through Google Docs.

View website: evaluation.itsme.it

Main menu screen

Carola - creative

Sara - entrepreneur

Livio - Professor

Gianni - Manager

Gianni survey screen

Thanks to Stefano Cardini, Emilio Genovesi, Chiara Muccitelli, Anna Pellizzari and Christian Tubito for being spontaneous models and protagonists for the visual scenarios.

Higui » Roberta Tassi

830 Sign, under contruction page

Itsme concept evaluation