We created, in collaboration with the Communication Science Department of Siena University, Interaction Design area, four different scenarios to be presented to the audience responding to the target users.
The scenarios explore the key aspects of interaction with Itsme by illustrating everyday life excerpts of four user profiles (i.e. the personas):

• Carola – creative professional
• Livio – professor
• Sara – entrepreneur
• Gianni – manager

After having looked at the scenario the users were asked to fill in a questionnaire with 6 questions and a blank field to add free comments. Furthermore, whenever possible, in depth interviews have been conducted.

Itsme Conept Evaluation was presented during the Smau held in Milano and the Festival of Creativity held in Florence, in October 2008. After the events was reproposed as online version on the Itsme website.

Itsme Conept Evaluation is developed in Adobe Flash, the scenarios consist in four short streaming clips and, both in events and online version, feedbacks are gathered through Google Docs.

View website: evaluation.itsme.it

Main menu screen

Gianni survey screen

Thanks to Stefano Cardini, Emilio Genovesi, Chiara Muccitelli, Anna Pellizzari and Christian Tubito  for being spontaneous models and protagonists for the visual scenarios.