We created, in collaboration with the Communication Science Department of Siena University, Interaction Design area, four different scenarios to be presented to the audience responding to the target users.
The scenarios explore the key aspects of interaction with Itsme by illustrating everyday life excerpts of four user profiles (i.e. the personas):

• Carola – creative professional
• Livio – professor
• Sara – entrepreneur
• Gianni – manager

After having looked at the scenario the users were asked to fill in a questionnaire with 6 questions and a blank field to add free comments. Furthermore, whenever possible, in depth interviews have been conducted.

Itsme Conept Evaluation was presented during the Smau held in Milano and the Festival of Creativity held in Florence, in October 2008. After the events was reproposed as online version on the Itsme website.

Itsme Conept Evaluation is developed in Adobe Flash, the scenarios consist in four short streaming clips and, both in events and online version, feedbacks are gathered through Google Docs.

View website: evaluation.itsme.it

Main menu screen

Gianni survey screen

Thanks to Stefano Cardini, Emilio Genovesi, Chiara Muccitelli, Anna Pellizzari and Christian Tubito  for being spontaneous models and protagonists for the visual scenarios.

The website is basically a map in witch you can navigate trough. While waiting all the slides to be loaded, a quick tutorial introduce the user to the different navigation modalities.

The website can be navigated trough many different modalities:

• point and click to choose a single slide
• drop down menus pointing to each single slide
• arrows on the screen’s border to navigate the map
• keyboard’s arrows to move and space bar to zoom
• activating a navigator trough the ctrl/command key

Two different zoom levels are present: the shallow one, witch permits the user to browse the map, and the deep one, that permits content exploration and understanding.

View website: www.totaltool.it

Navigation tutorial

Zoom out view

Nevigation modalities

Half zoom view

Zoom in view

The website is basically composed of three sections: reach the place, where to sleep, choose a gift.
The first two sections are composed by static pages, instead the third one acts more as a guestbook: providing a possibility to choose a gift from the gallery and leave a message for the newlyweds. The system locks a gift once already chosen.

View website: www.pamelaestefano.it

Website intro

Static pages

Dynamic gallery and leave a message screen

Particularly i had the possibility to follow in deep the development of one mobile phone: the MD-300H. This phone is produced by BenQ for H3G italy, and sold under Momo Design brand.
As first collaboration between H3G and BenQ, the project’s goal was to have a product in line, in terms of information architecture and graphics, with the previous Momo Design models produced by the Chinese vendor ZTE.

The first important step was to define the information architecture. In order to make the BenQ mobile OS look and act like the reference MD interface i had to redesign the main menu and rearrange the sub menus, mainly trying to simplify the architecture, and i had to require the implementation of different features, from the tab system in menu screens to the media player.
The second step was to redesign all the graphics asset of the handset, ranging from the main to every small icon visible on the interface. Fortunately my colleague Mauro helped me in this job.

Interafce layout - Main menu, tab screen, textual screen

User interface screenshots

Demonstration video

In this video, a product review done by the guys of Telefonino.net, you can have a look at several user interface details. To view the video in HD press here.